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The Missing Keys to Thriving in Any Real Estate Market

Eddie Godshalk
Aviva Publishing (2009)
ISBN 9781890427139
Reviewed by Randy A Lakin for RebeccasReads (11/09)

I found Eddie Godshalk’s new book, “The Missing Keys to Thriving in Any Real Estate Market," very enlightening.  There are so many factors to consider when you look at the real estate market today.  While I may not be a real estate investor or professional, I found the information laid out by the author to be very educational.  The author covers several areas that lead the Real Estate market to where it is today.  The author, Eddie Godshalk, talks about what is known as, “Predatory Lending”.  So many lenders targeted the lower income, high credit risk markets.  The author tells how they pushed those buyers into Adjustable Rate Mortgages or ARM’s as they are called.  In “The Missing Keys to Thriving in Any Real Estate Market”, the author explains about Builders acting as Lenders and how their use of creative financing freed them of the liability that so many other lenders had to contend with.

The author explains about a new breed of real estate investor that emerged known as the, “House Flipper”.  The author explains how they would purchase a house, and then invest a few thousand dollars in renovations.  Just to sell it before the first payment was due, thus making several thousands of dollars in profit.  The author also points out that along with the “house flipping”, came many do-it-yourselfers and several television shows showing you how to do it yourself.

On key point that the author makes is the “Magic Tool known as the Home Value Predictor”.  This software enables the investor to find the critical missing information quickly and easily, allowing for proper, well-informed real estate decisions.  All this information is in Eddie Godshalk’s  book, and it is laid out in an easy-to-understand approach.  The author gives you a lot of information; however, he does so in an easy-to-read fashion.  I think you will find this book a good investment, no matter your real estate background.  It is well worth the reasonable investment verses the knowledge you will gain from it.