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Ticket to the Limit

Randy Cohen
Emerald Book Company (2009)
ISBN 9781934572283
Reviewed by Melissa Koltes for RebeccasReads.com (11/09)

From the moment I picked this book up, I was hooked.  Randy Cohen has an infectious personality that jumps out at you!  If this guy is this dynamic in print he must be amazing in person.  His ability to grab the reader and make it feel as though he is in your room talking right to you (not at you) is a gift.  Too often inspirational or self-help books talk at the reader and don’t personalize it.  Not the case with this book.

The book covers the 10 principles the author lives and works by.  Although these truly are nothing new…we’ve all heard these before, it’s in the presentation that the reader really draws from the authors experiences.  This is a man who knows what he’s talking about.  He created his company from a tiny investment and built it into one of the best places to work in Austin, TX. 

Cohen does speak about the many things he’s done and places he’s been but never in a way to separate himself from the reader.  He uses these moments as teaching tools to drive home the points he is making in the book.  He is not afraid to plug his business repeatedly through the book but he warns the reader about that at the start.  Cohen's honesty about his failures as well as successes brings him down to the average persons level, not the CEO’s of the world.  However, I believe most of them could learn a lot from Randy Cohen.

He also takes time throughout the book to acknowledge great people he has meet during his life and how their amazing personalities have led them to success.  He has no problem celebrating achievements of others; especially those of his staff.  This is one boss who sings his people’s praises, not complains about their shortcomings.

As stated, this book talks about the principles we all know, (work hard/play hard, spend time with family, etc.) but the way it is presented is so fresh and so invigorating that the reader really wants to put these values into practice immediately. 


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